User experience design means asking why

By Mattias Kihlström

At the start of a project your client says “We came to you because of your vast knowledge in [technical platform x]”. This gives you an excellent opportunity to educate them on the real reason for why this project will be a success—it is because your hidden strength lies in asking the right questions:

Asking the right questions is another word for user experience design. And user experience design means asking why, a lot.